Blog Description: Complete Beginner Guide for 2020 [ With Example ]

In this blog post, I will show you how to write a Blog Description, aka Meta Description. 

This guide also contains 
Blog description examples 
Blog description ideas
Step by step process to write blog description in WordPress and blogger

And my secret checklist
That helps me get an average CTR of 18.3 % 
Huge right…. 

mastertheseo click through rate

So stick with me till the end of this post,
Because if you don’t understand this topic, you can lose a lot of search clicks and sales. 

So let’s get into it.

Note:- Before we dive into this post, I want to clarify that meta description and blog description are the same thighs. 

What is Blog Description?

The blog description or meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates.

Here is how it looks, 

my blog description example

In simple words, this is a few lines of words that display in the search result page just after a link.

It is a kind of elevator pitch of every link. A great pitch will give you more search clicks. 
Now,

Types of blog description  

There are two types of blog description. 

1. Blog description:- The blog description or meta description is an HTML attribute that provides a brief summary of your blog. 

For example:- Here is the meta description of my blog. 

Bloggingranger-blog-description

2. Blog post description:- This is the description of your blog posts. Every blog post has a unique summary. 

For example,- here is the meta description of one of my blog posts. 

blog-post-description

I will show you how to write a perfect blog description 
but before, let’s look at some interesting examples of blog description. 

Blog Description Examples 

I have made a list of meta descriptions from all the well-known industries, like travel, fashion, and more with the key takeaway. 
So let’s look at some exciting blog descriptions. 

Travel Blog Description Example 

travel blog description example
Dan Flying solo 

KeyPoints – With this blog description, he directly targets people interested in travel in Asia, Europe, and Australia. And he is also hooking people to click to get travel guides. 

Food Blog Description Example

food blogger description example
Masterchef mom 

KeyPoints:- She is trying to connect personally by using the word mom, and who doesn’t love a mother’s recipe. She also added a hook with tiffin box ideas so moms can click on it. 

Health Blog Description Example

Health blog description example
Healthline 

Keypoints- They are showing their authority by saying expert health guidelines. Because when it comes to health, people like to listen to experts.

Fashion Blog Description Example

lifestyle blog description example
Menswearstyle 

Keypoints- They are trying to show their authority by saying that they are leading men’s fashion websites. 

Personal Blog Description Example

personal blog description example
Syed Balkhi 

Keypoints- He is showing his authority by saying that he is an award-winning entrepreneur. And he is trying to connect with people by saying that he is on a mission to level up the small business. 

Before you dive deeper in this blog post, I want to invite you to join our community (Group) on Facebook, a group of friendly entrepreneurs who are ready to help each other Click here to join us.

How to write a perfect blog description 

As you know that blog description matters a lot when it comes to getting more click on your blog posts, 

Yeah! I know some other factors like title tag or schema markup affect your search clicks. 

But how will you write a perfect blog description for your blog or posts? 
I have a complete checklist that will help you write an attractive meta description. 

Enough bragging, let’s jump into it. 

1. Write it short

There are no limitations in writing a meta description for your blog post. But Google will only display 156-160 words on the search results. 

It’s a good idea to write in under 156 words, so Google can show the full message we want to give. 

Last year Google updated the length of blog description in the search result page to 300 words, but a few months later, they shift it back to normal. 

And that time, Moz did research, And they discovered that short meta description gets more clicks than the longer one. 

For example- people are most likely to click on the second result than the first one.

long vs short blog description

2. Write it in Simple Words

I have seen many bloggers and webmasters making this mistake. Just to show the authority, they use broad or complicated terms. 

But it doesn’t work in real life. 

This doesn’t mean I am saying not to use big noble words. You should if you have a nobles related blog. 

But I am saying to you, understand your audience’s language and write it in their language. 

Just make sure you describe your blog or blog post in a few lines using simple words. 

For example:-  

write in your audience language

3. Add call to action

This is the key; adding call to action to your description is very important. This will trigger your audience to take action. 

But here, you have to be a little selective to use the call to action words. 
For example, you should not use “buy now, check out now “these action words.  

Here are a few action words which you should use! 

1. Check the full post 
2. Get it now 
3. Try for free  

3. Include your targeted keywords

Targeted keywords are those keywords you are ranking in google or trying to rank. 

In late 2009 google officially announced that blog description will not be going to be a ranking factor. 

But it still necessary to add keywords in your blog description, 

Why? 
Because Google will make your keyword bold if you add it in your blog description 

For example,- if you search for a keto diet on Google, you will notice that Google has made the keto diet word bold in the blog description.   

adding keywords in description

4. Write a unique piece

Here is the deal, writing a unique blog description is very important. I have seen bloggers who copy and paste their blog description in all their blog posts. 

Which is not a great experience for users. 

As well as Google can penalize you for having a duplicate blog description. 

5. Take ideas from Ads

This is one great technique to write a meta description for your money pages like review posts or sponsored posts.  

Here is the deal, 

First, go to Google Search
And search the product name in which you are writing a review, 

In most of the cases, the first link will be an ad.
Most well-established companies run ads on their brand name. 

Here is an example:- 

generating ideas

Here you have to analyze the ad’s description and write a compiling blog description for your posts. 
Here is the something I make from the above ads 

” Impact is Europe’s no 1 sports nutrition and sport clothing brand which provide a wide range of protein supliments according to your need, Free Delivery Available “

Generate Blog Description Ideas 

You don’t really need a blog description generator to write a blog description for your blog. 
I am going to show you a few points that are common in most successful blog descriptions. 

1. Describe your authority on the topic 
2. Target a particular type of peoples like Moms or Melinials 
3. Describe what your viewers are going to get. 

Note;- Write a few blog descriptions and ask your friends and family members whether they can guess the blog topic… 
If they can, then you have done a great job

If you are a blogger or Blogspot user, click here to skip the WordPress section. 

How to write blog description in WordPress 

As I already explained above, a Blog description is a description for your whole blog, so it’s essential to write. 
But how will you write? 

Here is the process  
Now, I will show you how to add a blog description using SEO plugins like Yoast SEO or Rankmath. 

I believe that you are also using an SEO tool. If not, then install one. 

How to add blog description using Yoast SEO 

Adding a blog description using the Yoast SEO is easy to work. 
However, here is the step by step process. 

Step 1:- Go to the Yoast SEO section in your WordPress dashboard, and click on the search description. 

adding meta tag using yoast seo

Step 2:- Now, Write your blog description in the meta description field. 
And click on the Save button. 

For example:- this is the blog description I have added for my blog BloggingRanger.

meta description section in yoast seo

And this is how it looks in google.

Bloggingranger-blog-description

How to add blog description using Rankmath 

Rankmath is one of the best SEO plugins for WordPress. This brings lots of more features than Yoast SEO.
If you are not using any SEO tool, I recommend you to use rank math. 
Here is the step by step process to add blog description

Step 1:- Go to Rankmath section from your WordPress dashboard and click Title & Meta, 
It will bring a page which looks like this 

rankmath meta tag feature

Step 2:- Now, in the homepage meta description area, write a compelling blog description for your blog. And click on save changes.
For example, I have added this description to my blog. 

adding meta description in rankmath

Awesome! You have successfully added a blog description for your WordPress blog.

How to Write Blog Post Description in WordPress 

Now, it’s time to add blog post descriptions for your blog posts. 
Here, I will use both Yoast SEO and rank math plugin to add a blog post description. 
So let’s first start with Yoast SEO.

How to add blog post description using Yoast SEO 

Adding description for blog posts is an easy job, 
However, if you are a new blogger, you can be confused about the process. 
Don’t worry; here is the step by step process.

Step 1:- Go to the Posts section from the WordPress dashboard and click on the post in which you want to add a blog post description. 

For example:- I want to add a post description on my SEO Tools blog post, so I will click on that. 

wordpress post section

Step 2:- Now, click on the Yoast SEO icon on the top right-hand side. 

It will bring a menu of functions like SEO Analysis, Readability Analysis, and more.
Here, click on the Google Preview option. 

click google preview in yoast seo

Step 3:- It will bring a popup like image below, 
Now add your post description in the Meta Description field in the popup. 
Like, I have added a meta description for my blog post. 

adding description using rankmath

Now click on the close button and update your post. 

Awesome ! you made it. 
Now, it’s time to add a post description using the Rankmath plugin. 

How to add blog post description using Rankmath 

Most of the time, I use the Rankmath plugin in my or my client’s site to add post description. 

Rankmath makes it easy to do. 
So here it is. 

Step 1:- Go to the Posts section from the WordPress dashboard and click on the post in which you want to add a blog post description. 

For example:- I want to add a post description on my Blogspot SEO post, so I will click on that.

select a post from post section

Step 2:- Now click on the rank math icon, and click on edit snippet. 
As described in the image below.

click edit snippet

Step 3:- When you click on the edit snippet button, it will bring a popup into the screen. 
Here, add the post description in the Description field. 
Now close the window and update the blog post.

add description using rankmath

Great! You have successfully learned how to add a blog post description in WordPress.

How to Write Blog Description and Search Description in Blogger

Blogger or Blogspot is a free blogging platform by Google. It is one of the popular choices to start a blog.

But it doesn’t have lots of built-in SEO features; however, you can tweak some settings to optimize your Blogspot blog for SEO
You are probably thinking, how do I write a description on a blogger blog?

Here is the deal, 

How to add Blogger blog description

Note:- Google is changing the layout of the Blogspot dashboard to a new layout. 
So in this tutorial, I am going to use the new dashboard. 

Don’t worry, It is not confusing. 
I have listed the process step by step. 

Step 1:- First of all, go to Settings from your blogger dashboard 
And scroll down, until you find Meta tag option 

blogspot meta description

Step 2:- Here, enable the search description toggle. 

Step 3:- Now, Click on the Search description 
When you click on the search description, it will bring a popup
Here you can enter your blog description.

add blogger description

When you are done, click on the Save button. 
That’s it. You have added a blog description for your blogger blog.

How to add Blogger blog post description

Now! It’s time to add a blog post description or search description to your blogger blog. 
Here is how to do 

Step 1:- Go to the post section in your blogger dashboard and click on the post where you want to add post description. 

For example, I want to add a search description to the “What is Oxygen Cycle” blog post, so I will click on that. 

blogspot dashboard

Step 2:- Now, on the right-hand side, you will find a section called search description. Click on that. 

blogspot search description

Step 3:- Here write down the search description for your blog post, 
Like I have added. 

how i write a description on blogger

When you are done! Click on the update post button, and you are good to go. 

Faqs related blog description 

1. What is a blog description? 
The blog description or meta description is an HTML attribute that provides a brief summary of a blog.

2. What is a blog post description? 
The blog post description is an HTML attribute that provides a brief summary of a blog post on the search result page.

3. What is the maximum length of the blog description?
It’s a good habit to write it in under 156-160 words, so Google can show the full message you want to convey.

4. Should you use keywords in the blog description?
Yeah! You should add keywords in your blog description, but don’t overdo it. Stuffing keywords in your blog description can hurt your ranking? 

Conclusion:- As you know, blog description affects your click-through rate, which directly affects search ranking. 
So using the tips and techniques described above can help you boost your search rankings. 
Let me know which platform you are using to blog in the comments? 

blog description guide
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